Thinking Strategically about Social Media

I recently wrote an article, A Strategic Approach to Social Media that listed some key elements that marketers must consider when dealing with social media: defining a target audience, speaking in authentic voice, monetizing the conversations and keeping the conversations fresh and alive. I was criticized (well, not really), but challenged by a marketer friend of mine that claimed I discounted the tactical approaches to social media, specifically social media optimization.
My intention was not to criticize these tactics at all. Rather, I wanted to emphasize that marketers should first think about the big picture of their social media marketing goals before they jump in head first.
Technorati Tags: social media optimization, smo, socialmediaoptimization, social media marketing, social media

 

  • bsoler: I loved this post, Michael. I often times times feel like companies pay more attention to...
  • Robert Portman: Social media is also good for SEO. Using Social media sites like Youtube, some bloggers and marketers...
  • gry: this post is greate.thanks.
  • Gerald Cotley: SMO is the methodization of social media activity with the intent of attracting unique visitors to...
  • Web Development: This is a great example of how a company can use social media effectively. Well done to the folks at...

 

 

Flickr Photos

Silicon Valley Tweetup: American Cancer SocietySilicon Valley Tweetup: American Cancer SocietySilicon Valley Tweetup: American Cancer SocietySilicon Valley Tweetup: American Cancer SocietySilicon Valley Tweetup: American Cancer SocietySilicon Valley Tweetup: American Cancer Society

Featured Video

Powered by Wordpress and made by Guerrilla