Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
I recently wrote an article, A Strategic Approach to Social Media that listed some key elements that marketers must consider when dealing with social media: defining a target audience, speaking in authentic voice, monetizing the conversations and keeping the conversations fresh and alive. I was criticized (well, not really), but challenged by a marketer friend of mine that claimed I discounted the tactical approaches to social media, specifically social media optimization.
My intention was not to criticize these tactics at all. Rather, I wanted to emphasize that marketers should first think about the big picture of their social media marketing goals before they jump in head first.
Technorati Tags: social media optimization, smo, socialmediaoptimization, social media marketing, social media
It’s no secret that user generated content is now flooding the SERPS (Search Engine Results Pages) of Yahoo, MSN and Google. So, I wonder why spammers continue to bombard this channel with their spamerati like behavior. You would think they have learned their lesson by now and realized how important their online reputation is; especially if they are trying to sell a product/service and no, I am not talking about the Levitra and Cialis emails and blog posts that I get daily.
A few months ago, a man by the name of Randy Swanston (not sure if it’s his real name or not) was spamming the hell out of this blog. I was literally getting 5 & 6 spam comments a day; and it was getting really irritating. After the fifth day, I went to his site and tried to contact him directly. Unfortunately, there was no easy way to get [...]
