Thinking Strategically about Social Media
Oct 31, 2007 Michael BritoI recently wrote an article, A Strategic Approach to Social Media that listed some key elements that marketers must consider when dealing with social media: defining a target audience, speaking in authentic voice, monetizing the conversations and keeping the conversations fresh and alive. I was criticized (well, not really), but challenged by a marketer friend […]
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A bad case of user generated content: A real life example
Oct 22, 2007 Michael BritoIt’s no secret that user generated content is now flooding the SERPS (Search Engine Results Pages) of Yahoo, MSN and Google. So, I wonder why spammers continue to bombard this channel with their spamerati like behavior. You would think they have learned their lesson by now and realized how important their online reputation is; especially […]
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