Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
Whether you’re a senior executive at a fortune 500 or just a random blogger at a start up, maintaining a blog is an excellent way to build your brand; and at the same time, participate in conversations about it that are already occurring in the market place today. It’s called conversational marketing and it’s an effective marketing communication tool that can provide an easy way to gauge how your brand is perceived in the public eye. Of course, many corporate and product blogs range from great and informative to truly awful, so keep these factors in mind when managing your own:
Conversational marketing is a commonly used term in the Web 2.0 / social media world. A few weeks ago, I attended the Conversational Marketing Summit hosted by John Battelle. One of the main messages I took from the summit was that “conversational marketing cannot be dictated or controlled, only joined” and – which I totally agree with “the most powerful form of marketing is through conversations“. It reminds me of a post I wrote months ago about how communities create viral marketing. Of course they share many of the same attributes, viral marketing is completely different than conversational marketing; however, I do feel that both are driven by communities.
Think about it. How many times have you been out to dinner with friends and during the conversation someone says “so, I bought these awesome boots on eBay last week. The process was so easy. I just love eBay”. I hear it [...]
Well, no it’s not but I made you click! So, I have several readers (not like thousands or anywhere close to that) that are somewhat new to SEO and to this notion of building links to a site in an effort to achieve higher rankings in the search engines. Now, regardless of what some of the prominent SEO firms say, it’s really not that hard to do.
From my experience of working mostly as an in-house SEO and several consulting gigs throughout the years, targeted links should be the primary focus. In other words, you will get more bang for your buck if you can gain inbound links from content relevant sites. Now, I am not going to bore you like every other SEO blog with all the ways you can get links (i.e. DMOZ, article syndication etc.). However, what I have found is that just by using social media properties [...]
