Facilitating conversation in your marketing

Sep 21, 2007 Michael Brito

Whether you’re a senior executive at a fortune 500 or just a random blogger at a start up, maintaining a blog is an excellent way to build your brand; and at the same time, participate in conversations about it that are already occurring in the market place today. It’s called conversational marketing and it’s an […]

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Conversational marketing explored

Sep 17, 2007 Michael Brito

Conversational marketing is a commonly used term in the Web 2.0 / social media world. A few weeks ago, I attended the Conversational Marketing Summit hosted by John Battelle. One of the main messages I took from the summit was that “conversational marketing cannot be dictated or controlled, only joined” and - which I totally […]

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My Gosh, Link Building is Dead!

Sep 7, 2007 Michael Brito

Well, no it’s not but I made you click! So, I have several readers (not like thousands or anywhere close to that) that are somewhat new to SEO and to this notion of building links to a site in an effort to achieve higher rankings in the search engines. Now, regardless of what some of […]

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