Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
Conversational marketing is a commonly used term in the Web 2.0 / social media world. A few weeks ago, I attended the Conversational Marketing Summit hosted by John Battelle. One of the main messages I took from the summit was that “conversational marketing cannot be dictated or controlled, only joined” and – which I totally agree with “the most powerful form of marketing is through conversations“. It reminds me of a post I wrote months ago about how communities create viral marketing. Of course they share many of the same attributes, viral marketing is completely different than conversational marketing; however, I do feel that both are driven by communities.
Think about it. How many times have you been out to dinner with friends and during the conversation someone says “so, I bought these awesome boots on eBay last week. The process was so easy. I just love eBay”. I hear it [...]
