Conversational marketing explored

Conversational marketing is a commonly used term in the Web 2.0 / social media world. A few weeks ago, I attended the Conversational Marketing Summit hosted by John Battelle. One of the main messages I took from the summit was that “conversational marketing cannot be dictated or controlled, only joined” and – which I totally agree with “the most powerful form of marketing is through conversations“. It reminds me of a post I wrote months ago about how communities create viral marketing. Of course they share many of the same attributes, viral marketing is completely different than conversational marketing; however, I do feel that both are driven by communities.
Think about it. How many times have you been out to dinner with friends and during the conversation someone says “so, I bought these awesome boots on eBay last week. The process was so easy. I just love eBay”. I hear it [...]

 

  • bsoler: I loved this post, Michael. I often times times feel like companies pay more attention to...
  • Robert Portman: Social media is also good for SEO. Using Social media sites like Youtube, some bloggers and marketers...
  • gry: this post is greate.thanks.
  • Gerald Cotley: SMO is the methodization of social media activity with the intent of attracting unique visitors to...
  • Web Development: This is a great example of how a company can use social media effectively. Well done to the folks at...

 

 

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