Just recently I stumbled across this new (not sure how new) search engine Finervista. Basically, Finervista is a search engine that specifically serves up free webinar, webcasts and other online training in the search results. Of course, there is search functionality on the site, but they also have categories i.e. marketing, outsourcing, best practices, IT to name a few; with some high profile names in the search results as webex and Microsoft.
As an online marketer, this intrigues me because Google, Yahoo and MSN own the search market share in the US. How does a new, vertical search engine capture any market share whatsoever? Even with a marketing budget as big as Microsofts, they are still unable to grow their share. Hmmm, I guess we will see how this plays out!
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