Finervista: Another Vertical Search Engine

Just recently I stumbled across this new (not sure how new) search engine Finervista. Basically, Finervista is a search engine that specifically serves up free webinar, webcasts and other online training in the search results. Of course, there is search functionality on the site, but they also have categories i.e. marketing, outsourcing, best practices, IT to name a few; with some high profile names in the search results as webex and Microsoft.

As an online marketer, this intrigues me because Google, Yahoo and MSN own the search market share in the US. How does a new, vertical search engine capture any market share whatsoever? Even with a marketing budget as big as Microsofts, they are still unable to grow their share. Hmmm, I guess we will see how this plays out!

Technorati Tags: online marketing, online marketing blog, vertical search engines, finervista

Author: Michael Brito
Michael Brito is a Vice President of Social Media at Edelman Digital. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. Feel free to follow him on Twitter or subscribe to this blog.
  • Maria Santiago
    Michael - thanks for this. I have been looking for some online training for weeks now!!

    Maria
  • jason w.
    I actually came across this site via stumbleupon. I am sure once they get significant traffic and advertisers, they will get bought out by one of the bigger engines.

    I know I'll start using it.
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  • search engine for video: Sadly, I know nothing about Public Relations but I am learning: Yet, I work for the largest!
  • jayneboachie: Great post especially for those of us new in the industry. http://jayneboachie.blogspot
  • PR_issues: very useful information about measuring tools in PR. will try to keep them in my mind. thanks.I guess it...
  • Michael Brito: Thank you all for your insightful comments! : ) Have a great weekend.
  • dikshasethi: Social media is interesting. Has been a real revelation ever since i started with my postgraduation in...

 

 

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