Social Media Blog by Michael Brito

And the seventh C is Community Management

Last year, I wrote an article defining the Six C’s of marketing. While similar to the 4 P’s we all learned in undergrad, it takes somewhat of a different approach and focuses more on the marketing communication strategies of a company. The six C’s,  while not published in any text book or anything are as follows:

Customer
Consistency
Creativity
Culture
Communication
Change

I failed to take into consideration one important element when I came up with this idea many months ago; and guess what? It also starts with a “C” and it’s referred to as Community Management, which is essential to social media marketing. Participation in social media is more than just hosting a blog, adding social bookmarks to it and creating a profile in Myspace and Facebook. It’s about managing a community of users; engaging in conversations with them and rewarding the most valuable ones. Community management is about fostering, growing, and cultivating strong communities within [...]

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Finervista: Another Vertical Search Engine

Just recently I stumbled across this new (not sure how new) search engine Finervista. Basically, Finervista is a search engine that specifically serves up free webinar, webcasts and other online training in the search results. Of course, there is search functionality on the site, but they also have categories i.e. marketing, outsourcing, best practices, IT to name a few; with some high profile names in the search results as webex and Microsoft.
As an online marketer, this intrigues me because Google, Yahoo and MSN own the search market share in the US. How does a new, vertical search engine capture any market share whatsoever? Even with a marketing budget as big as Microsofts, they are still unable to grow their share. Hmmm, I guess we will see how this plays out!
Technorati Tags: online marketing, online marketing blog, vertical search engines, finervista

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