Social Media Marketing: Rules of Engagement

A few days ago, Lee Odden wrote about the Five Blunders of Social News and Bookmarking and the noise associated with social media marketing. These blunders, while probably not a comprehensive list, are things that I see daily as I read various blogs and frequent a handful of social media properties. They are the following:

Submitting press releases to social news sites
Add every social bookmarking icon to your blog
Submit your own content
Relying on a network of people to vote on stories.
Related to above: Howdy Doody comments

This list fits in well with what I have been thinking about for the last three weeks since I started my new gig at Yahoo (it usually takes me that long to actually write a post, how sad). I have mentioned in a previous posting that social media is community driven and anyone who plays in this space already knows that. Also, in my opinion, it’s [...]

 

  • bsoler: I loved this post, Michael. I often times times feel like companies pay more attention to...
  • Robert Portman: Social media is also good for SEO. Using Social media sites like Youtube, some bloggers and marketers...
  • gry: this post is greate.thanks.
  • Gerald Cotley: SMO is the methodization of social media activity with the intent of attracting unique visitors to...
  • Web Development: This is a great example of how a company can use social media effectively. Well done to the folks at...

 

 

Flickr Photos

Silicon Valley Tweetup: American Cancer SocietySilicon Valley Tweetup: American Cancer SocietySilicon Valley Tweetup: American Cancer SocietySilicon Valley Tweetup: American Cancer SocietySilicon Valley Tweetup: American Cancer SocietySilicon Valley Tweetup: American Cancer Society

Featured Video

Powered by Wordpress and made by Guerrilla