I own/maintain several websites dating back to 8 years or so. With some of my sites, like this one, I daily monitor my web stats (unique visitors, referring domains, etc.) I’m obsessed with data! With some of my other sites, I rarely, if ever, look at the actual web site much less the stats.  However, the other day when I was bored, I decided to check out the stats of one of my sites that’s about 5 years old and I was blown away when I saw the results.

I remember when I first launched these sites, I optimized the meta tags (well, I actually spammed the heck out of the them, and haven’t changed them since); and I HAVE NOT engaged in any link building activity whatsoever.  Google and Yahoo referrals accounted for about 75% of the above visitors.

The conclusion is simple.  Aggressive link building and fresh content is not necessary to achieve great search results; however, that’s not to say I have no back links because I do, but they were strictly natural. Of course, the caveat is 5 years of waiting for these results.

Technorati Tags: search engine optimization, seo, online marketing, online marketing blog