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Accidental SEO

Google, Online Marketing, Search Engine Optimization 10 Apr 2007
12 Comments

I own/maintain several websites dating back to 8 years or so. With some of my sites, like this one, I daily monitor my web stats (unique visitors, referring domains, etc.) I’m obsessed with data! With some of my other sites, I rarely, if ever, look at the actual web site much less the stats.  However, the other day when I was bored, I decided to check out the stats of one of my sites that’s about 5 years old and I was blown away when I saw the results.

I remember when I first launched these sites, I optimized the meta tags (well, I actually spammed the heck out of the them, and haven’t changed them since); and I HAVE NOT engaged in any link building activity whatsoever.  Google and Yahoo referrals accounted for about 75% of the above visitors.

The conclusion is simple.  Aggressive link building and fresh content is not necessary to achieve great search results; however, that’s not to say I have no back links because I do, but they were strictly natural. Of course, the caveat is 5 years of waiting for these results.

Technorati Tags: search engine optimization, seo, online marketing, online marketing blog

About the author

Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own. Feel free to follow him on Twitter, subscribe to this blog or read some more of his content on Social Business News.

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  • http://www.marketersos.com/go.php?smw1974&16 Sara

    Hi there,

    That’s pretty darn awesome. I am in the internet marketing business as well and I found the place where all of the gurus go for their personal marketing needs, in order to get the massive exposure to sell you and me some crappy little product or service that claims to be the cure-all of the century… lol, yet they are using someone else’s software to promote that offer.

    Click the link below and see for yourself the very tools that the internet elite are using::
    http://www.marketersos.com/go.php?smw1974&16

    Thanks,
    Sara

  • http://www.britopian.com Michael Brito

    hmmm…u sure you are not an affiliate of this software?

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  • http://Website(optional) ROCKY

    your post is awesome.

  • http://www.enjayneer.com Jaypee of enjayneer.com

    i have to agree with this. we have to be concerned on seo to achieve higher search engine standing.

  • http://www.todayloan.co.uk Frank Polenose

    Accidental SEO can happen all the time – many people stumble across a good result and then are scared to change anything.
    Frank – Payday Loans and Link Building

  • http://www.firstpagegoogleresults.com/ seo for website

    I think you are correct! I also Try This :)

  • http://www.firstpagegoogleresults.com/ seo for home builders

    Very Good Response! I like it

  • http://www.directorysubmissionservices.net Nick

    great tutorial thanks for sharing nice information about the seo..

  • http://profiles.google.com/zacharirayenz Zachari rayenz

    I really like your view on seo and about content ,I think the way you tell is good but if we get the best result then we update fresh content and do link building so in near time we get best result as we want.

    search engine optimization services

  • http://twitter.com/packcentral Packaging Central

    So, do you put this down primarily to domain age?

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