Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
And if someone tells you that it is, they are misleading you. In fact, SEO is quite easy to learn if you have the time. I have been engaged with SEO for almost 10 years now and have watched it evolve almost daily from a time when spamming the meta tags was considered good practice.
I was asked by a few marketing friends of mine if I could provide a brief overview of SEO; after all, marketers with this skill set are quickly becoming a hot commodity in the market. At first I thought about writing an eBook about this topic but I really don’t have the time and there are already tons of good eBooks out there. So here goes:
There are really two components of SEO; content optimization (aka on-page optimization) and link building (aka off-page optimization). Content optimization is something you have complete control over. It simply means optimizing [...]
Many of you know that I am an in-house SEO for a company in the Bay Area (even though it’s not in my official title, I do manage and consult for several SEO projects within my organization); to qualify myself, I have been optimizing websites for almost ten years now dating back when spamming the heck out of meta tags was a preferred method.
Since I have been working in-house, I get approached by many SEO firms (even some credible ones) trying to land new business. The number of calls/emails have increased dramatically since the Natural Search Blog listed my name in one of their postings – no hard feelings guys, the article was great.
What irks me the most about many of the SEO agencies I talk with is that they seem to hide behind some “hidden formula of SEO”; a formula that only their firm knows the ingredients of and [...]
I own/maintain several websites dating back to 8 years or so. With some of my sites, like this one, I daily monitor my web stats (unique visitors, referring domains, etc.) I’m obsessed with data! With some of my other sites, I rarely, if ever, look at the actual web site much less the stats. However, the other day when I was bored, I decided to check out the stats of one of my sites that’s about 5 years old and I was blown away when I saw the results.
I remember when I first launched these sites, I optimized the meta tags (well, I actually spammed the heck out of the them, and haven’t changed them since); and I HAVE NOT engaged in any link building activity whatsoever. Google and Yahoo referrals accounted for about 75% of the above visitors.
The conclusion is simple. Aggressive link building and fresh content is not [...]
