Marketers Embrace Social Media

Mar 29, 2007 Michael Brito

As I mentioned in a previous post, social media adoption is growing exponentially. According to Ad Age, citing a report by Brian Haven of Forrester, marketers are increasingly adopting social media into their overall marketing plans. Over the last 12 months, social media has grown to the point where 40% of marketers are using or testing RSS, up from 10% last year, and 34% are use or piloting blogs, up from 13% in the 2006 study. On the other hand; and where I think there is the most opportunity, Social networking has the slowest adoption rate of all social media distribution channels but still managed a healthy 20% increase in usage.

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