Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
As I mentioned in a previous post, social media adoption is growing exponentially. According to Ad Age, citing a report by Brian Haven of Forrester, marketers are increasingly adopting social media into their overall marketing plans. Over the last 12 months, social media has grown to the point where 40% of marketers are using or testing RSS, up from 10% last year, and 34% are use or piloting blogs, up from 13% in the 2006 study. On the other hand; and where I think there is the most opportunity, Social networking has the slowest adoption rate of all social media distribution channels but still managed a healthy 20% increase in usage.
Technorati Tags: social media, social media strategy, Ad Age, Forrester
I attended a session at the New Communications Forum a few weeks ago called “Viral Marketing – It’s the message, not the Media” facilitated by Susan Getgood and a few others. Susan’s message intrigued me the most as she discussed the 5 C’s of Viral Marketing: community, compelling, comedy, charity, and contest.
Of course, these 5 C’s make total sense to me not only as a marketer, but as a consumer as well. We all know that viral marketing in the social media space is all about communities. In fact, I would argue that communities play a larger role than most people think, both online and offline. They can build a brand, kill a brand, make a career, break a career, influence elections, etc. Think about it; from an offline perspective, life is community driven through PTA organizations, church groups, sports leagues, stay-at-home mommy groups, and various school organizations (sororities, fraternities) [...]
I transferred my blog to this new domain in September 2006 and I am already gettin’ some love from Google and Yahoo (thanks to my utmost ethical link building techniques of course and my outstanding on-page optimization skillz – jk). For the terms “Online Marketing Blog” and “Internet Marketing Blog” I am on the first page of both engines respectively; right under the master blogger himself, Lee Odden who authors Top Rank Blog; a place where I go daily to learn new things. I do attribute some of this love to Lee since he linked to my blog a few months back (Thanks Lee). Now, let’s keep this in perspective here. Both terms ARE NOT that competitive and only account for roughly 3,000 search queries a month across Google and Yahoo; but hey, one thing about successful SEO is that you start with the less competitive keywords first and then work up [...]
