Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

I am not going to get into the definition of social media optimization because, quite frankly, I am tired of talking about it.  I have been spreading the gospel of SMO for months now across my organization.  However, if you have a blog or at least a web page with killer content on it, I […]

As I mentioned in a previous post, social media adoption is growing exponentially.  According to Ad Age, citing a report by Brian Haven of Forrester, marketers are increasingly adopting social media into their overall marketing plans.  Over the last 12 months, social media has grown to the point where 40% of marketers are using or […]

 
I attended a session at the New Communications Forum a few weeks ago called “Viral Marketing – It’s the message, not the Media” facilitated by Susan Getgood and a few others.  Susan’s message intrigued me the most as she discussed the 5 C’s of Viral Marketing: community, compelling, comedy, charity, and contest. 
Of course, these 5 […]

I transferred my blog to this new domain in September 2006 and I am already gettin’ some love from Google and Yahoo (thanks to my utmost ethical link building techniques of course and my outstanding on-page optimization skillz - jk). For the terms “Online Marketing Blog” and “Internet Marketing Blog” I am on the first page of […]

Just recently, there has been some discussion between well known bloggers/marketers about the definition of social media, and whether or not it should be called something different. Regardless of the agreed definition or the term itself, I am just trying to figure out how to participate and engage my target audience. I do believe, however, […]

One of the common themes of the New Communications Forum 2007 was for marketers to Shut up, Listen and Engage. Companies, brands and marketers no longer have full control of the messages they are sending to consumers; and now must embrace social media.  One of the main takeaways that hit home for me is that […]

A good friend of mine who I work with, and who also authors an SEO blog emailed me the other day to say that we made some “Top In-House SEO List” that the guys over at the Natural Search Blog put together. The article is very impressive and talks about the advantages of working in […]

If you are running an SEO program and Paid Search at the same time, you better keep reading.  According to Search Engine Land, the ranking of a particular website within the natural search results can be negatively affected by a paid search campaign. The report comes as a result of a patent filed by Microsoft; […]