Comments on: The Fall of Advertising and the Rise of Social Media http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/ Social Media Blog written by Michael Brito. Tue, 07 Feb 2012 20:58:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: 125_refinance http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-50028 125_refinance Sat, 17 Oct 2009 03:59:22 +0000 http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-50028 Just came and read, this is wow! I was seek from many blogs, but here is the best, I love it. Just came and read, this is wow! I was seek from many blogs, but here is the best, I love it.

]]> By: JohnSternal http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-49983 JohnSternal Wed, 09 Sep 2009 00:51:13 +0000 http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-49983 Really good post here. Also, don't forget about PR, which is another great way to get buzz about your company without spending all kinds of money on marketing and advertising. Plus, it offers great third-party credibility for your company since PR is always about someone else talking about your company. Really good post here. Also, don't forget about PR, which is another great way to get buzz about your company without spending all kinds of money on marketing and advertising. Plus, it offers great third-party credibility for your company since PR is always about someone else talking about your company.

]]> By: bursa http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-49868 bursa Wed, 08 Jul 2009 17:35:32 +0000 http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-49868 type thanks ok type thanks ok

]]> By: Deepak http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-15497 Deepak Sat, 01 Mar 2008 19:40:31 +0000 http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-15497 I still feel that the numbers have to fall to scrutiny.. taking a global picture and leaving the US we're talking very little numbers of people online and even fewer participating in Social Media. Marketers would only care if enough people make pivotal decisions on their sales! I still feel that the numbers have to fall to scrutiny.. taking a global picture and leaving the US we’re talking very little numbers of people online and even fewer participating in Social Media. Marketers would only care if enough people make pivotal decisions on their sales!

]]> By: Targeted Direct Email Marketing http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-14932 Targeted Direct Email Marketing Sun, 17 Feb 2008 15:54:45 +0000 http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-14932 <strong>Use Email Marketing wisely; Stand out from Junk Mail...</strong> Email Marketing is the most cheapest and efficient way to promote products. However, under tons of junk mail, your marketing mail always be neglected and put into the wastebasket. To stand out from the junk mails, follow the suggestions below to increa... Use Email Marketing wisely; Stand out from Junk Mail…

Email Marketing is the most cheapest and efficient way to promote products. However, under tons of junk mail, your marketing mail always be neglected and put into the wastebasket. To stand out from the junk mails, follow the suggestions below to increa…

]]> By: Marketers Embrace Social Media » Online Marketing Blog - Social Media Optimization, Paid Search & SEO http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-2144 Marketers Embrace Social Media » Online Marketing Blog - Social Media Optimization, Paid Search & SEO Thu, 29 Mar 2007 22:13:25 +0000 http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-2144 [...] As I mentioned in a previous post, social media adoption is growing exponentially.  According to Ad Age, citing a report by Brian Haven of Forrester, marketers are increasingly adopting social media into their overall marketing plans.  Over the last 12 months, social media has grown to the point where 40% of marketers are using or testing RSS, up from 10% last year, and 34% are use or piloting blogs, up from 13% in the 2006 study. On the other hand; and where I think there is the most opportunity, Social networking has the slowest adoption rate of all social media distribution channels but still managed a healthy 20% increase in usage. [...] [...] As I mentioned in a previous post, social media adoption is growing exponentially.  According to Ad Age, citing a report by Brian Haven of Forrester, marketers are increasingly adopting social media into their overall marketing plans.  Over the last 12 months, social media has grown to the point where 40% of marketers are using or testing RSS, up from 10% last year, and 34% are use or piloting blogs, up from 13% in the 2006 study. On the other hand; and where I think there is the most opportunity, Social networking has the slowest adoption rate of all social media distribution channels but still managed a healthy 20% increase in usage. [...]

]]> By: Michael Brito http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-1588 Michael Brito Fri, 23 Feb 2007 07:19:48 +0000 http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-1588 Brendon - as always, great commentary. I like the analogy of puppets and puppet masters. I would also add that social media is about bypassing the fluff, engaging in real-life conversations, and facilitating communication (2-way) with consumers in an effort to build long term, profitable relationships with them. Where direct advertising fails is of course the fluff; but it also pushes the message to the consumers without giving them the opportunity to respond. Customers are more likely to engage with the brand if you give them an outlet to communicate back. Brendon – as always, great commentary. I like the analogy of puppets and puppet masters. I would also add that social media is about bypassing the fluff, engaging in real-life conversations, and facilitating communication (2-way) with consumers in an effort to build long term, profitable relationships with them.

Where direct advertising fails is of course the fluff; but it also pushes the message to the consumers without giving them the opportunity to respond. Customers are more likely to engage with the brand if you give them an outlet to communicate back.

]]> By: Michael Brito http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-1587 Michael Brito Fri, 23 Feb 2007 06:44:47 +0000 http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-1587 <p>Jason - you crack me up man. I try and refrain from discussing any political opinions on the blog as to not offend the readers, and I am sure many of you would be offended if you knew which I way I lean. Here is a good <a href="http://www.michaelbrito.com" target="_blank" rel="nofollow">blog</a> to discuss politics. I do agree with your points though.</p> Jason – you crack me up man. I try and refrain from discussing any political opinions on the blog as to not offend the readers, and I am sure many of you would be offended if you knew which I way I lean. Here is a good blog to discuss politics. I do agree with your points though.

]]> By: Brendon Swanson http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-1582 Brendon Swanson Fri, 23 Feb 2007 03:16:57 +0000 http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-1582 I have a slightly different take on this. Look at our market situation as a a puppet and puppet master. The puppet master is us, marketers. The strings are the facets of marketing - advertising, promotion, public relations and sales. Obviously, the puppet, and not in a derogatory manor, is the consumer. Truly you want the customer to respond to the pull of each string, but pull too hard on one, it'll break and the response to another will become greater. Thus, we have advertising. We've been pulling on the advertising string so hard and in such a sloppy manor, that we've completed broken the tie. The art of advertising is in hiatus, and the market is filled with fluff-makers. Now, the general business public has grasped another aspect in marketing which is well known in sales as a "trial." This doesn't necessarily mean the consumer doesn't own any stock, rather it means the consumer is given the chance to sit in the driver's seat, though, supervised. This is where I disagree with Kalison when she says marketers will lose control. Look now. They have complete and utter control. Michael has a social system set up right here in which we're all participating. We feel we have some control but he's driving this car. He directs our position. Advertising will see a dip, but will be back in a bigger and more novel way in the future. Right now we're experiencing a different facet that will lead the market for a while. Keep in mind our namesake: "change agents." I have a slightly different take on this. Look at our market situation as a a puppet and puppet master. The puppet master is us, marketers. The strings are the facets of marketing – advertising, promotion, public relations and sales. Obviously, the puppet, and not in a derogatory manor, is the consumer.

Truly you want the customer to respond to the pull of each string, but pull too hard on one, it’ll break and the response to another will become greater. Thus, we have advertising. We’ve been pulling on the advertising string so hard and in such a sloppy manor, that we’ve completed broken the tie. The art of advertising is in hiatus, and the market is filled with fluff-makers.

Now, the general business public has grasped another aspect in marketing which is well known in sales as a “trial.” This doesn’t necessarily mean the consumer doesn’t own any stock, rather it means the consumer is given the chance to sit in the driver’s seat, though, supervised. This is where I disagree with Kalison when she says marketers will lose control. Look now. They have complete and utter control. Michael has a social system set up right here in which we’re all participating. We feel we have some control but he’s driving this car. He directs our position.

Advertising will see a dip, but will be back in a bigger and more novel way in the future. Right now we’re experiencing a different facet that will lead the market for a while. Keep in mind our namesake: “change agents.”

]]> By: Jason Yee http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-1579 Jason Yee Thu, 22 Feb 2007 22:38:21 +0000 http://www.britopian.com/2007/02/21/the-fall-of-advertising-and-the-rise-of-social-media/#comment-1579 ohhhh...that was a low blow. ohhhh…that was a low blow.

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