Comments on: Measuring Social Media

By: andylock

andylock — Tue, 29 Sep 2009 09:03:25 +0000

A mere online presence won’t serve the purpose of reaching out and impressing your target audience, to beat the competition you need a well designed website with a good search rank and for that you need help of companies which provide complete solutions in http://www.vsworld.com/?loadSwf=swf/webDevelopm... website designing and development and http://www.vsworld.com/?loadSwf=swf/seo_sem.swf search engine optimization.

By: Julie

Julie — Fri, 30 Mar 2007 18:54:14 +0000

Michael,

thanks for this post. These are the exactly the metrics that we are ‘trying’ to measure for some of our social media strategies.

Thank you,
Julie

By: Michael Brito

Michael Brito — Mon, 19 Mar 2007 10:08:58 +0000

Hi Michelle – thanks for stopping by. So, you bring up another interesting point when you mentioned Google search because now there is an additional variable to throw in the mix; that is, are they coming from paid or natural search?

I would be interesting to see if there is a way to measure “lifetime value” of a customer and track that back to a referring source. I would imagine that visitors coming from a social media site would potentially be more valuable because of the relationship factor (i.e. 500 people may have a site bookmarked in del.icio.us) and many of them are a part of the same network. On the other hand, if I am selling internet phone service or iPod accessories online, I would say that paid search would win that battle. It just depends on the media, channel, product/service and the business itself.

By: Michelle MacPhearson

Michelle MacPhearson — Mon, 19 Mar 2007 09:38:57 +0000

I think the difficulty in measuring/tracking exact SMO “stats” or results is what leads many to ignore it and/or think of it as a fad.

This is really an interesting conversation though – what good is the marketing if we can’t measure direct results? The results we can measure – is it enough to justify the time spend on SMO?

And in measuring results, one has to take into account the lasting impression your efforts may have made on the end user. Visitors coming via SMO efforts *may* have a preconceived idea of your content, as it may be recommended (or not) on the referring source. They may have heard about you through their network. They might be visiting to see what a loser you are (hope not!) or because their most admired friend thinks you’re the cat’s meow.

A visit isn’t just a visit… Anymore.

Which brings the question of – Are visitors gained via SMO potentially more valuable then those who stop in after a google search?

Some might argue yes.

-M

By: Brendon Swanson

Brendon Swanson — Thu, 22 Feb 2007 19:42:23 +0000

Sorry for the last post.

By: Brendon Swanson

Brendon Swanson — Thu, 22 Feb 2007 19:42:03 +0000

Test.

By: Jason Yee

Jason Yee — Thu, 22 Feb 2007 00:44:47 +0000

Mark – good question. I would first set some baseline metrics around ‘engagement’ i.e. number of comments, rss subscriptions; and then use that as a benchmark.

Unless you can track online/offline revenue (assuming that is your end goal) this is really all you have.

jason

By: Mark

Mark — Wed, 21 Feb 2007 11:49:12 +0000

Very informative. Thank you.

But how can you calculate an ROI from these metrics?

By: Maureen

Maureen — Wed, 21 Feb 2007 10:09:36 +0000

another way would be to be measure the total impressions/comments if you are distributing content on Youtube.com.

By: Kalison Cook

Kalison Cook — Fri, 09 Feb 2007 08:32:43 +0000

GREAT POST…thanks for tips. Social Media is defintely shifting the marketplace.

- K