Social Media Blog by Michael Brito
Insights into the social web & real
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I recently came across this great article written by Kalena Jordan, titled Social Media: The Instant Brand Killer. She cites a few examples of big brands like Microsoft and how Social Media “brought them down to their knees” because they “bribed” several A-list bloggers to review Vista. The title of the article is a tad deceiving because I am not sure there was any loss to Microsoft’s market share because of this incident. Nonetheless, it was a very informative article.
Unfortunately, this is the risk of engaging in social media marketing. Companies need to ask themselves if they are wiling to take that risk of receiving bad press. However, I would argue that Vista probably would have received negative reviews anyway; assuming the OS is really that horrible. The fact of the matter is that there are conversations going on everyday through social media channels about products, services and even the [...]
Don’t be deceived by the title. Advertising will never ever ever ever go away. Despite what Al and Laura say in their book, Advertising still works and is here to stay! However, social media is taking the market by storm for several reasons. I personally think its customer engagement. When customers feel engaged, they become loyal brand ambassadors with a strong emotion of belonging. This is something that can’t easily be taken away by a competitor. When a company can create that dynamic of two-way communication between a customer and a company, they are more likely to help foster long term, profitable relationships with them. Here are some recent headlines about companies that are adopting social media strategies as a part of their overall marketing mix.
In the news this week it is reported that hgtv.com is launching a social networking site for their target consumer group. Users of the site will [...]
Over the last couple of months, there has been a allot of buzz around Social Media Optimization (the New Rules of SMO, the Five Pillars of Social Media Marketing and Treating Social Media Optimization as another Distribution Channel) and the list goes on. However, what I haven’t noticed is any discussion on how to measure social media optimization. We all know from Marketing 101, that the ability to measure the effectiveness of marketing initiatives and calculating a ROMI (return on marketing investment) is imperative to a company’s bottom line. In fact, just yesterday; Comscore announced a research and development initiative that is designed to provide comprehensive measurement of conversational media such as blogs and community-driven sites.
With that said, let’s jump right in on ways you can measure social media optimization today because we all know that Comscore studies can take anywhere from 6 months to 2 years before we can [...]
