Can Social Media Kill a Brand?
Feb 23, 2007 Michael BritoI recently came across this great article written by Kalena Jordan, titled Social Media: The Instant Brand Killer. She cites a few examples of big brands like Microsoft and how Social Media “brought them down to their knees” because they “bribed” several A-list bloggers to review Vista. The title of the article is a tad […]
Posted in The Fall of Advertising and the Rise of Social Media
Feb 21, 2007 Michael BritoDon’t be deceived by the title. Advertising will never ever ever ever go away. Despite what Al and Laura say in their book, Advertising still works and is here to stay! However, social media is taking the market by storm for several reasons. I personally think its customer engagement. When customers feel engaged, they become […]
Measuring Social Media
Feb 3, 2007 Michael BritoOver the last couple of months, there has been a allot of buzz around Social Media Optimization (the New Rules of SMO, the Five Pillars of Social Media Marketing and Treating Social Media Optimization as another Distribution Channel) and the list goes on. However, what I haven’t noticed is any discussion on how to measure […]
