Treating Social Media Optimization as Another Distribution Channel

Jan 27, 2007 Michael Brito

Social Media Optimization is one element of being omnipresent on the Internet, or as Rohit Bhargava states “helping your content travel“. It could be compared to that of a manufacturer who adopts a comprehensive channel marketing strategy to distribute their product.  For example, if I am looking to purchase a Sony laptop, I can easily […]

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Yet Again, another Search Engine on the Scene

Jan 13, 2007 Michael Brito

However, this one is somewhat unique.  It’s a brand new search engine designed to please every request from the perspective of someone who is at least 50 years old.  This steadily growing demographic often feels overwhelmed when they use the “ad infested” Google and Yahoo because they spew out more results than older eyes care […]

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