Social Media Blog by Michael Brito
Insights into the social web & real
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Social Media Optimization is one element of being omnipresent on the Internet, or as Rohit Bhargava states “helping your content travel“. It could be compared to that of a manufacturer who adopts a comprehensive channel marketing strategy to distribute their product. For example, if I am looking to purchase a Sony laptop, I can easily get on online at Sonystyle.com (if I am comfortable making online purchases), or take a drive to the local Best Buy, Circuit City or even Sony store and buy it there too. From a consumer’s point of view, they can get a Sony laptop wherever they feel comfortable buying it. In essence, Sony laptops are omnipresent, even though they are not very good.
The same can be said for social media optimization. As a marketer who adopts a social media optimization strategy, it’s imperative that your content (whatever it may be) be visible in digg, delicious, [...]
However, this one is somewhat unique. It’s a brand new search engine designed to please every request from the perspective of someone who is at least 50 years old. This steadily growing demographic often feels overwhelmed when they use the “ad infested” Google and Yahoo because they spew out more results than older eyes care to see. Launched earlier this week, Cranky.com is trying to simplify the search results by showing just four websites in the non-advertising section of each page and making the sparser listings more relevant to its target audience. Just the other day, I told my 80 year old grandmother about it, who also uses Yahoo Messenger, and she absolutely loves it. So, if you are close to 50 and use the web allot, I would recommend checking it out.
Technorati Tags: search marketing, search engine marketing, sem, paid search, pay-per-click, search engine, cranky.com, cranky
