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Social media speaks volumes but are you listening?

On 13 Dec 2007, In Conversational Marketing, Social Media, Viral Marketing, by Michael Brito, 9 Comments

I recently discovered the below image from Deborah Schultz’s blog where she wrote about the importance of relationships and its impact on branding. I agree with her position that it’s not necessarily about marketing but how ...

Conversational SEO: Conversations that increase your rank

On 30 Nov 2007, In Conversational Marketing, by Michael Brito, 16 Comments

It’s actually really simple if you think about it. While the term – conversational SEO – does sound cool and everything; it’s nothing more than thinking strategically about the way you (as marketers) have online conversations ...

SocialSpark: Bridging the gap between consumers and brands

On 21 Nov 2007, In Conversational Marketing, Social Media, by Michael Brito, 4 Comments

Just yesterday, I wrote an article about SocialSpark and its impact on social media and conversational marketing. SocialSpark, owned by Izea – a social media marketing company – will serve as a communications platform that levels ...

Budgets on the rise for Conversational Marketing

On 13 Nov 2007, In Conversational Marketing, Social Media, by Michael Brito, 3 Comments

I came across this interesting article about the growth projections of social media and conversational marketing over the next 5 years. According to the study, 81% of marketers said in five years, they will be spending ...

Thinking Strategically about Social Media

On 31 Oct 2007, In Social Media, by Michael Brito, 6 Comments

I recently wrote an article, A Strategic Approach to Social Media that listed some key elements that marketers must consider when dealing with social media: defining a target audience, speaking in authentic voice, monetizing the conversations ...

Conversational marketing explored

On 17 Sep 2007, In Conversational Marketing, Social Media, by Michael Brito, 4 Comments

Conversational marketing is a commonly used term in the Web 2.0 / social media world. A few weeks ago, I attended the Conversational Marketing Summit hosted by John Battelle. One of the main messages I took ...

Social Media in Politics: Fred Thompson and team embrace Social Media

On 03 Jul 2007, In Social Media, Social Media Optimization, Viral Marketing, by Michael Brito, 7 Comments

If you have ever watched Law & Order, then you know who Fred Thompson is. He is also running for the GOP Presidential Nomination. Thompson and team are the first Republicans that have fully embraced the ...

Social Media Marketing: Rules of Engagement

On 09 May 2007, In Social Media, by Michael Brito, 3 Comments

A few days ago, Lee Odden wrote about the Five Blunders of Social News and Bookmarking and the noise associated with social media marketing. These blunders, while probably not a comprehensive list, are things that I ...

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Social media speaks volumes but are you listening?
December 13, 2007, 9
Conversational SEO: Conversations that increase your rank
November 30, 2007, 16
SocialSpark: Bridging the gap between consumers and brands
November 21, 2007, 4
Budgets on the rise for Conversational Marketing
November 13, 2007, 3
Thinking Strategically about Social Media
October 31, 2007, 6
Conversational marketing explored
September 17, 2007, 4
Social Media in Politics: Fred Thompson and team embrace Social Media
July 3, 2007, 7
Social Media Marketing: Rules of Engagement
May 9, 2007, 3

Social media speaks volumes but are you listening?
December 13, 2007, 9
Conversational SEO: Conversations that increase your rank
November 30, 2007, 16
SocialSpark: Bridging the gap between consumers and brands
November 21, 2007, 4
Budgets on the rise for Conversational Marketing
November 13, 2007, 3
Thinking Strategically about Social Media
October 31, 2007, 6
Conversational marketing explored
September 17, 2007, 4
Social Media in Politics: Fred Thompson and team embrace Social Media
July 3, 2007, 7
Social Media Marketing: Rules of Engagement
May 9, 2007, 3

Lotus Marketing:

Yeah the whole marketing industrie is changing a lot. Everything is going Inbound Marketing nowadays. It's hard to keep up sometime.
Social Media Marketing:

I really appreciate the work from you Micheal. I also agree with Nick, Social Media indeed needs time and right marketing tactics, in order to be successful. Any ways thank you so much for sharing your opinion and experience with us.
Rich Reader:

Thanks for your speedy consideration of my initial concerns. As I review your post, I see other points of order and concern as we work toward a deeper understanding of the outlook and a variety of possible outcomes. While I agree with you that there are 75 million millenials, is it true that everyone in a particular age cohort is (or will become) a member of the job market? Historical data would not support that assumption. "Expected to hit the job market" remains an overstatement. Indeed, half of enterprises do provide social tools to their workforce for the purpose of knowledge capture, information gap closure, collaboration, and real-time communication. Yet, the training, support, and guidance that most employees need to obtain great performance from such tools is still resource-constrained. You are correct in observing that the new generation prefers decisions by consensus, yet the actual socialization of businesses has a long way to go before most will agree that the consensus process is thoroughly supported by their leadership (C-suite) and authorities (HR, Finance, and Legal). Brandon Russell's survey into the definition of the millenial stands up well for a moment, but it crumbles when he opens his view of the role between heroics and respect. He asserts that the millenial is defined by a hero "archetype" that places a deep trust in authority. Millenials neither adhere to, nor behave as, nor claim to identify with this definition. Mr. Russell might have done a better job elaborating on this fantasy. Regardless of how he might reposition his framing of the millenial soul, ask yourself "What millenial hero fits this mold?" Both Joseph Campbell and Karl Jung would have called "the hero's deep respect for authority" a non-sequitur. "The Heroes Journey" is made from stronger stuff. Examine the millennial hero archetypes represented by Luke Skywalker, Harry Potter, or the Mutant Ninja Turtles. They feared authority, and put on the happy face as a survival mechanism. The visible gestures of respect that they showed to the figures of authority bought them the time and resources needed to defeat the leadership that they distrusted. While I will be interested in reading the sources of Mr. Russell's hero definition, I see that others have made their own efforts in this subject. At the Comic Con San Diego in 2009, Daniel Debowy describes the Millenial Generation Hero as one who avoids traditional conflict with the prior generation as the route to advancing real change. http://www.liheliso.org/2009/08/09/millennial-generation-hero-interview-with-daniel-debowy-m-d-ph-d/ However, avoiding traditional conflict is only a feigned trust in authority, an immediate tactic to postpone battle until one is better equipped to and confident in one's ability to defeat one's opponent or former authority at the moment of one's choosing. Kinda Machiavellian. Kinda Ninja or Art of War. Ask any millenial: who the authorities are that they put the most trust in. They will tell you that authorities are more likely to be the villains who they distrust. . how they feel being labelled or defined with the "Hero" archetype, and you may be surprised by how the conversation turns back onto the labeller or the person defining the term. For a contemporary discussion of who the Millenial archetype is, look at the Marvelous Millennial Wine Marketing Circus at Sebastiani on May 17th, 2012 (or one of the same meetings elsewhere in California that week). The panel will discuss with the community the hopes, the dreams and the expectations of the Millenials. A good deal of discussion is taking place in anticipation of this event. Questions are being asked about the extent to which businesses are going to entertain, amuse, show a fun time to, be likable towards, stimulate the creativity of, cultivate the emotional level of engagement with, and be provocative toward the socially-connected millenial customer. The panel (as well as a most thoroughly engaged audience) will grapple with how millenials influence the customer relationship space of enterprises through their immediate interactions with each other in the tribal/online/IRL communities where they are most socially active. It's already apparent that the B2C approaches which are more empathetic with the millenials (among those businesses progressing in their paths toward becoming social businesses) are gaining mindshare as well as marketshare with the millenials. Such brands that connect with the Milennial mindset are not trusted authorities, but rather are viewed by those connected consumers as partners or welcomed participants in their communities. For a closer view, see Mutineer Magazine's blog: http://www.mutineermagazine.com/blog/2012/04/the-big-top-comes-to-town-mutineer-magazines-marvelous-millennial-wine-marketing-circus-is-coming-to-a-town-near-you/
Michael Brito:

Wow, well thank you! : )
Kristen Sussman:

The "Digital conversation guide" has been a valuable tool to help companies scale social communications through their enterprise. Thank you for sharing this very helpful tool!

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Browsing: Archive for 2007

Conversational SEO: Conversations that increase your rank

Latest Tweets

My Instagr.am

Social media speaks volumes but are you listening?

Conversational SEO: Conversations that increase your rank

SocialSpark: Bridging the gap between consumers and brands

Budgets on the rise for Conversational Marketing

Thinking Strategically about Social Media

Conversational marketing explored

Social Media in Politics: Fred Thompson and team embrace Social Media

Social Media Marketing: Rules of Engagement

Social media speaks volumes but are you listening?

Conversational SEO: Conversations that increase your rank

SocialSpark: Bridging the gap between consumers and brands

Budgets on the rise for Conversational Marketing

Thinking Strategically about Social Media

Conversational marketing explored

Social Media in Politics: Fred Thompson and team embrace Social Media

Social Media Marketing: Rules of Engagement

Lotus Marketing:

Social Media Marketing:

Rich Reader:

Michael Brito:

Kristen Sussman:

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