Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
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I am not going to lie to you. Achieving high rankings in Google is no easy task; and if someone tells you that it is, they are lying through their teeth. Back in the days, reciprocal linking, link farms and free for all linking schemes used to be the trend; and believe it or not, it used to work. Not any more! Google has finally wised up and began considering such tactics as manipulative and spam. Today, search engine marketers have to find other tactics to achieve high rankings in the engines.
Google is Smarter Than You Think!
In other words, Google can now figure out with the help of its intelligent, rocket scientist algorithms, if a website owner is randomly buying links for the purpose of manipulating their search engine rankings. How they do this, I have no idea. It’s no surprise that Google hires top notch, triple PhD, no life having engineers (jk). [...]
If you are selling products or services directly from your website, it is imperative to formulate a strategy built around persuading visitors to become customers. Ignoring this simple concept can result in poor conversion rates, lost revenue opportunities and a complete failure in e-commerce effectiveness.
Quick Conversion Statistics
Conversion rates, or the percentage of consumers that actually make a purchase, varies from one website to another. A recent study by Intermarket Online states that the average online consumer conversion rate is 2.7%, and that 62% of merchants have a conversion rate of 2% or less, while 5% have in excess of a 6% conversion rate. A Forrester Research study of 41 online merchants found that conversion rates typically vary from 1% to 4%, with under 2% for 70% of merchants. Amazon and CDNow get 6% to 8% rates.
Online Purchase Decisions
It is true that website traffic is essential, but getting potential customers to [...]
