Ad Age just recently released a Search Marketing Fact Pack with a ton of great data and information related to paid search and search engine optimization. One section of the report illustrates the Top 12 SEO Strategies for 2007.  The 9th strategy is Social Media Optimization and states to “Leverage all the links and marketing value you can get from social and business networks”.  I am glad that the industry in general is finally beginning to realize the strength of Social Media. And, as I have mentioned many times before, I wonder if and when big brands will begin to adopt Social Media Optimization as a part of their ongoing marketing planning and execution.

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