Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

The days of targeting consumers by keywords only are coming to an end. Now search engines, specifically MSN are giving advertisers the ability to target consumers by age, gender various demographics and website behavior.  MSN’s behavioral targeting is an effective way to deliver customized/relevant messages to the most desirable and targeted consumers. Based on user […]

Ad Age just recently released a Search Marketing Fact Pack with a ton of great data and information related to paid search and search engine optimization. One section of the report illustrates the Top 12 SEO Strategies for 2007.  The 9th strategy is Social Media Optimization and states to “Leverage all the links and marketing […]

Cool new search engine launched yesterday that allows consumers to search for products by appearance rather than just text. When a user clicks on an image of an item, Like.com will compare that item’s shape; color and texture to millions of other similar images found on the internet and display the best matches. It looks […]

According to ClickZ, a recent report  by research firm PQ Media on political ad spending reveals that direct email accounted for roughly 80 percent of the $40 million spent online by political advertisers leading up to the current midterm elections. This strategy makes perfect sense since political marketers can leverage geotargeting in their direct marketing […]

Thanks to Christian Mezei of SEOpedia, he has posted some interesting findings on how to get an article on the home page of Digg. He points out his post doesn’t represent a method to let users know how they can trick the Digg’s system, rather to inform on how the system really works. We all […]

As social media begins to dominate the marketplace, it is imperative for marketers to include this growing channel into their overall strategy planning; millions of impressions are at stake.  Dove has done an excellent job in leveraging social media in their mix.  According to Ad Age, the “Dove Evolution,” a 75-second viral film created by […]