Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
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According to ClickZ, a recent report by research firm PQ Media on political ad spending reveals that direct email accounted for roughly 80 percent of the $40 million spent online by political advertisers leading up to the current midterm elections. This strategy makes perfect sense since political marketers can leverage geotargeting in their direct marketing efforts. Indeed, direct email marketing is an effective tool and she be used as part of any integrated marketing plan, but what about social media?
I have been blogging about social media for a little over 3 months now and I have noticed that there aren’t many bloggers talking about the need for politicians to use social media as a channel to communicate their marketing messages. David Wilson, author of the popular Social Media Optimization blog titles one of his postings “Politicians Interested in Social Media” but cites that many politicians talk about social media but [...]
Thanks to Christian Mezei of SEOpedia, he has posted some interesting findings on how to get an article on the home page of Digg. He points out his post doesn’t represent a method to let users know how they can trick the Digg’s system, rather to inform on how the system really works. We all know that to get on the front page of Digg, however, there absolutely has to be some value in the actual content of the article. I personally don’t use or like Digg for my own reasons but wanted to let you all know of Christian’s post.
Technorati Tags: social media, social media optimization, social media marketing, digg, digg Algorithm
As social media begins to dominate the marketplace, it is imperative for marketers to include this growing channel into their overall strategy planning; millions of impressions are at stake. Dove has done an excellent job in leveraging social media in their mix. According to Ad Age, the “Dove Evolution,” a 75-second viral film created by Ogilvy & Mather was uploaded to YouTube.com on Oct. 6 and has been viewed over 1.7 million times since. Compare this to Dove’s 2006 Superbowl commercial that resulted in 500 million impressions and it’s not that significant. However, the cost for the Superbowl ad was $2.5 million; whereas there was no cost whatsoever for Dove to upload “Evolution” to YouTube. The conclusion is simple: stronger ROI from a YouTube Video than Super Bowl ad.
Technorati Tags: social media, social media optimization, social media marketing, socialmediaoptimizaion, dove, dove video
