Social Media Blog by Michael Brito
Insights into the social web & real
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The days of targeting consumers by keywords only are coming to an end. Now search engines, specifically MSN are giving advertisers the ability to target consumers by age, gender various demographics and website behavior. MSN’s behavioral targeting is an effective way to deliver customized/relevant messages to the most desirable and targeted consumers. Based on user search and web surfing behavior, behavioral targeting allows advertisers to reach their target consumer.
Although the concept has been around for several years now as it relates to online banner advertising, it is now becoming a fundamental practice for search marketing as well. In fact, a recent report on Clickz.com, states that behavioral targeting is up roughly sixty percent over the last year, which shows tremendous growth.
The Early Days of Search Marketing
Search engine marketing, often referred to as paid search is based on cost-per-click model (CPC); that is, advertisers only pay when a consumers clicks on [...]
Ad Age just recently released a Search Marketing Fact Pack with a ton of great data and information related to paid search and search engine optimization. One section of the report illustrates the Top 12 SEO Strategies for 2007. The 9th strategy is Social Media Optimization and states to “Leverage all the links and marketing value you can get from social and business networks”. I am glad that the industry in general is finally beginning to realize the strength of Social Media. And, as I have mentioned many times before, I wonder if and when big brands will begin to adopt Social Media Optimization as a part of their ongoing marketing planning and execution.
Technorati Tags: social media, social media optimization, smo, social media marketing, ad age
Cool new search engine launched yesterday that allows consumers to search for products by appearance rather than just text. When a user clicks on an image of an item, Like.com will compare that item’s shape; color and texture to millions of other similar images found on the internet and display the best matches. It looks like Like.com is initially focusing on a few shopping categories like handbags, watches, jewelry, watches and shoes; and then allows consumers to purchase directly from Amazon.com.
Some cool, interactive tools that Like.com offers are the following:
An interactive color palette that users can slide to find matches based on color
A slider that allows users to search within a price range
A customization tool that allows users to adjust what is most important in the search results (color, shape and pattern)
A tool that allows users to drag a box over an image to focus the search on that specific [...]
According to ClickZ, a recent report by research firm PQ Media on political ad spending reveals that direct email accounted for roughly 80 percent of the $40 million spent online by political advertisers leading up to the current midterm elections. This strategy makes perfect sense since political marketers can leverage geotargeting in their direct marketing efforts. Indeed, direct email marketing is an effective tool and she be used as part of any integrated marketing plan, but what about social media?
I have been blogging about social media for a little over 3 months now and I have noticed that there aren’t many bloggers talking about the need for politicians to use social media as a channel to communicate their marketing messages. David Wilson, author of the popular Social Media Optimization blog titles one of his postings “Politicians Interested in Social Media” but cites that many politicians talk about social media but [...]
Thanks to Christian Mezei of SEOpedia, he has posted some interesting findings on how to get an article on the home page of Digg. He points out his post doesn’t represent a method to let users know how they can trick the Digg’s system, rather to inform on how the system really works. We all know that to get on the front page of Digg, however, there absolutely has to be some value in the actual content of the article. I personally don’t use or like Digg for my own reasons but wanted to let you all know of Christian’s post.
Technorati Tags: social media, social media optimization, social media marketing, digg, digg Algorithm
As social media begins to dominate the marketplace, it is imperative for marketers to include this growing channel into their overall strategy planning; millions of impressions are at stake. Dove has done an excellent job in leveraging social media in their mix. According to Ad Age, the “Dove Evolution,” a 75-second viral film created by Ogilvy & Mather was uploaded to YouTube.com on Oct. 6 and has been viewed over 1.7 million times since. Compare this to Dove’s 2006 Superbowl commercial that resulted in 500 million impressions and it’s not that significant. However, the cost for the Superbowl ad was $2.5 million; whereas there was no cost whatsoever for Dove to upload “Evolution” to YouTube. The conclusion is simple: stronger ROI from a YouTube Video than Super Bowl ad.
Technorati Tags: social media, social media optimization, social media marketing, socialmediaoptimizaion, dove, dove video
