The concept of Social Media is now a part of our daily lives. Just the other day, I was in a hotel room watching Good Morning America (something I haven’t done in years)and they featured the Youtube Video of the Week.  I immediately went to Youtube to search for the video and noticed it was viewed over 540, 000 times!!!!  I saw the same thing on Fox News yesterday.  The point of this is that Social Media is almost mainstream and it’s no wonder why big brands like Dove are all over it.  The challenge for companies who want to play ball in this space is that they cannot control their marketing message.  Well, I got news for the big brands. That’s what Social Media is all about!  Chances are there is already a conversation going on online about their products or services, or even the business itself.  And, the question they need to ask themselves is “Are we going to participate, or let someone else?”

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