Google’s quest for taking over the Internet is continuing.  They have released a public beta of its Website Optimizer, a new service that allows marketers to test various versions of landing pages to determine which one has the most effective conversion rate.  The Website Optimizer allows marketers to test different variables on a landing page (i.e. different headlines, product features, copy, and creative to determine which configuration has the best conversion rates based on revenue or other metrics. According to ClickZ, Google is providing the beta service “on an acceptance basis” to AdWords and Google Analytics account holders who’d like to sign up.

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