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October 19, 2006 2 Comments

More Tools from Google

Google’s quest for taking over the Internet is continuing.  They have released a public beta of its Website Optimizer, a new service that allows marketers to test various versions of landing pages to determine which one has the most effective conversion rate.  The Website Optimizer allows marketers to test different variables on a landing page (i.e. different headlines, product features, copy, and creative to determine which configuration has the best conversion rates based on revenue or other metrics. According to ClickZ, Google is providing the beta service “on an acceptance basis” to AdWords and Google Analytics account holders who’d like to sign up.

Technorati Tags: website optimizer, google, conversion rates

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Filed Under: Conversion Rates, Google, Online Marketing, Paid Search
About Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own.

Feel free to follow him on Twitter, subscribe to this blog or read some more of his content on Social Business News.

  • http://www.liasdaysgoby.blogspot.com Lia

    Hi,Michael..
    You will be forever my first comment on my new blog! Yay!
    Thank you for making the time to read and comment and encourage me to write more. Hope you do the same too… All the success!

  • http://www.directorysubmissionservices.net Nick

    This is why I love this website. That was some of the best information that I have read in a long time. I have talked to google analytics department people at google and they couldn’t tell me things that I found in here. Awesome JOB.
    Another tool worth mentioning is the open source Excel plug-in for Google Analytics called Excellent Analytics. It’s free to download and use. And anyone can join in to improve it since it’s open source.