Google’s quest for taking over the Internet is continuing. They have released a public beta of its Website Optimizer, a new service that allows marketers to test various versions of landing pages to determine which one has the most effective conversion rate. The Website Optimizer allows marketers to test different variables on a landing page (i.e. different headlines, product features, copy, and creative to determine which configuration has the best conversion rates based on revenue or other metrics. According to ClickZ, Google is providing the beta service “on an acceptance basis” to AdWords and Google Analytics account holders who’d like to sign up.
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Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own.