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DMA and Social Media

I just spent all week at the DMA conference in San Francisco and I must say that Social Media was one of the hot topics of the conference.  The two keynote speakers, Paula Sneed of Kraft Foods and John Battelle both placed extreme emphasis on Web 2.0 and Social Media; and how it will play an important role in the overall marketing mix.  I am looking forward to seeing which big brands will start paying more attention to this growing channel. We’ll see…..

Technorati Tags: social media, social media optimization, social media marketing, socialmedia optimizaion, dma conference, dma, john battelle

About the author

Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own. Feel free to follow him on Twitter, subscribe to this blog or read some more of his content on Social Business News.