I just spent all week at the DMA conference in San Francisco and I must say that Social Media was one of the hot topics of the conference. The two keynote speakers, Paula Sneed of Kraft Foods and John Battelle both placed extreme emphasis on Web 2.0 and Social Media; and how it will play an important role in the overall marketing mix. I am looking forward to seeing which big brands will start paying more attention to this growing channel. We’ll see…..
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