http://www.britopian.com/2006/10/04/measuring-brand-awareness-with-paid-search/ Social Media Blog written by Michael Brito. Tue, 07 Feb 2012 20:58:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.britopian.com/2006/10/04/measuring-brand-awareness-with-paid-search/#comment-1237 Measuring Social Media Optimization » Online Marketing Blog - Social Media Optimization, Paid Search & SEO Sat, 03 Feb 2007 19:20:55 +0000 http://www.britopian.com/blog/2006/10/04/measuring-brand-awareness-with-paid-search/#comment-1237 [...] And then of course, if you are using paid search you will want to examine the standard search metrics such as clicks, impressions, click through rate, conversion rates, revenue and possible ROAS (return on ad spend). I would also recommend SEM Director as an additional enterprise solution, if you can afford it. It basically allows you to assign values to particular actions on the website once they arrive from search (i.e. filling out a form, clicking on a particular link, an internal search, etc.) [...] [...] And then of course, if you are using paid search you will want to examine the standard search metrics such as clicks, impressions, click through rate, conversion rates, revenue and possible ROAS (return on ad spend). I would also recommend SEM Director as an additional enterprise solution, if you can afford it. It basically allows you to assign values to particular actions on the website once they arrive from search (i.e. filling out a form, clicking on a particular link, an internal search, etc.) [...]

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