Comments on: Social Media Optimization and Social Media Marketing http://www.britopian.com/2006/10/02/social-media-optimization-and-social-media-marketing/ Social Media Blog written by Michael Brito. Tue, 07 Feb 2012 20:58:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: penny stocks http://www.britopian.com/2006/10/02/social-media-optimization-and-social-media-marketing/#comment-50701 penny stocks Fri, 25 Feb 2011 09:02:55 +0000 http://www.britopian.com/blog/2006/10/02/social-media-optimization-and-social-media-marketing/#comment-50701 FIVE minutes before kick-off and the Stoke fans were thundering a defiant "Delilah" while, directly above them, a straight-faced Arsenal fan on the giant screen was predicting a 6-0 home win. At some grounds this would seem like outrageous arrogance, ... FIVE minutes before kick-off and the Stoke fans were thundering a defiant “Delilah” while, directly above them, a straight-faced Arsenal fan on the giant screen was predicting a 6-0 home win. At some grounds this would seem like outrageous arrogance, …

]]> By: play games http://www.britopian.com/2006/10/02/social-media-optimization-and-social-media-marketing/#comment-50702 play games Tue, 22 Feb 2011 15:21:45 +0000 http://www.britopian.com/blog/2006/10/02/social-media-optimization-and-social-media-marketing/#comment-50702 PPC Summit is offering this complimentary training in an effort to educate businesses on effective Search Engine Optimization (SEO) and Social Media Marketing (SMM) best practices. "We are excited to unveil The Real Truth About SEO & Social Media ROI ... PPC Summit is offering this complimentary training in an effort to educate businesses on effective Search Engine Optimization (SEO) and Social Media Marketing (SMM) best practices. “We are excited to unveil The Real Truth About SEO & Social Media ROI …

]]> By: Dave Freedman http://www.britopian.com/2006/10/02/social-media-optimization-and-social-media-marketing/#comment-50094 Dave Freedman Fri, 13 Nov 2009 13:55:35 +0000 http://www.britopian.com/blog/2006/10/02/social-media-optimization-and-social-media-marketing/#comment-50094 Social media optimization (SMO) serves to attract visitors to website content. In that sense it is a subset of social media marketing, which promotes products and services of all kinds, not just website content.<br><br>I think SMO involves two kinds of activity: (a) adding social media features to the content itself (like sharing tools, RSS feeds, commenting tools) and (b) promoting the content on social media sites. The latter involves activities such as blogging, commenting on blogs and other posts, posting status updates to profiles on social networks, and participating in discussion groups.<br><br>SMO is one of two ways to optimize website content. The other way is search engine optimization (SEO). Social media optimization (SMO) serves to attract visitors to website content. In that sense it is a subset of social media marketing, which promotes products and services of all kinds, not just website content.

I think SMO involves two kinds of activity: (a) adding social media features to the content itself (like sharing tools, RSS feeds, commenting tools) and (b) promoting the content on social media sites. The latter involves activities such as blogging, commenting on blogs and other posts, posting status updates to profiles on social networks, and participating in discussion groups.

SMO is one of two ways to optimize website content. The other way is search engine optimization (SEO).

]]> By: Simon Wakeman http://www.britopian.com/2006/10/02/social-media-optimization-and-social-media-marketing/#comment-156 Simon Wakeman Thu, 05 Oct 2006 22:31:37 +0000 http://www.britopian.com/blog/2006/10/02/social-media-optimization-and-social-media-marketing/#comment-156 Hi Michael, Thanks for the link. Your distinction between SMM and SMO makes sense to me - in the same way that most marketers would know the difference between website marketing (using website as a marketing tool) and website optimisation (making a website as effective as possible). cheers, sw Hi Michael,

Thanks for the link.

Your distinction between SMM and SMO makes sense to me – in the same way that most marketers would know the difference between website marketing (using website as a marketing tool) and website optimisation (making a website as effective as possible).

cheers,
sw

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