I realize that some have opted to call Social Media Optimization something different like Social Media Marketing and vice versa. Given that this is somewhat of a new concept, I understand the friendly debate. Based on a recent post from Rohit Bhargava, he states that SMO is simply “tweaking” a web site by “adding quick links for tagging, syndicating content through rss or submitting content to relevant sites”. Based on this definition, which I completely agree with, I believe that Social Media Optimization is a more appropriate definition.
However, I would also say that Social Media Marketing is somewhat of a different practice within the same space; where firms aggressively target the social media channels (like Myspace, Friendster, Hi5) by creating profiles (Nike, Cingular, Jack in the Box, Aquafina); and engaging in conversations with consumers in places where they frequent.