Both Paid and Organic Search Are Equally Important
Oct 2, 2006 Michael BritoMany times, I read in various blogs and forum posts that a solid SEO strategy (with good rankings) is good enough to attract visitors to a website. I completely disagree with this view. While SEO is an important component of any integrated marketing campaign, paid search must not be overlooked when implementing an online strategy. According to Clickz, the paid search market generated approximately $10 billion in revenue in 2005 and is expected to grow 41 percent in 2006. How can any organization, marketer or blogger ignore these astronomical figures? Additionally, according to a study by WebSideStory that monitored twenty B2C e-commerce websites, paid search had a median order conversion rate of 3.4 percent, while organic search results produced a conversion rate of 3.13 percent. The data set included more than 57 million search engine visits.
Technorati Tags: paid search, search engine marketing, seo, search engine optimization, organic search
Posted in 
February 24th, 2008 at 11:24 pm
Data Entry & Data Conversion India...
"One of the big advantages to outsourcing is flexibility--it can be a lot easier to cut back on a vendor than an employee. (Think of how you would feel if you had to tell an employee who is dependent on their job that you only need them half-time now....