Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

I started this blog in September 2006 and receive roughly 1,000 unique visitors, 2,100 page views and two new clients. Not bad for a blog that I only post entries in about once a week. The fact is that blogging is essential in today’s society.  Businesses of all sizes are learning that having a presence […]

I recently stumbled upon a cool social bookmarking tool. Rather than having a bulk load of buttons (similar to mine – see below), you can simply add this one button and save a ton a real estate on your web pages or blog. According to their website, “AddThis helps you promote your content (web pages, […]

Yesterday, I was reading through the San Jose Mercury News and saw a full page ad touting Microsoft’s new search engine. The ad was promoting the recently launched Windows Live Search, which will eventually replace MSN Search as its primary search engine.  The ad highlighted the engine’s image search, local search, and mapping tools; and […]

Google’s quest for taking over the Internet is continuing.  They have released a public beta of its Website Optimizer, a new service that allows marketers to test various versions of landing pages to determine which one has the most effective conversion rate.  The Website Optimizer allows marketers to test different variables on a landing page […]

The concept of Social Media is now a part of our daily lives. Just the other day, I was in a hotel room watching Good Morning America (something I haven’t done in years)and they featured the Youtube Video of the Week.  I immediately went to Youtube to search for the video and noticed it was […]

I just spent all week at the DMA conference in San Francisco and I must say that Social Media was one of the hot topics of the conference.  The two keynote speakers, Paula Sneed of Kraft Foods and John Battelle both placed extreme emphasis on Web 2.0 and Social Media; and how it will play an […]

Awareness and consideration are fundamental metrics used to measure the effectiveness of paid search.  One of the most common ways to measure these two metrics is to simply monitor the impressions and clicks. Impressions are usually associated with awareness and clicks are associated with consideration. But using this methodology can be deceiving.  Assuming that when […]

I realize that some have opted to call Social Media Optimization something different like Social Media Marketing and vice versa. Given that this is somewhat of a new concept, I understand the friendly debate.  Based on a recent post from Rohit Bhargava, he states that SMO is simply “tweaking” a web site by “adding quick […]

Many times, I read in various blogs and forum posts that a solid SEO strategy (with good rankings) is good enough to attract visitors to a website.  I completely disagree with this view. While SEO is an important component of any integrated marketing campaign, paid search must not be overlooked when implementing an online strategy.  […]