Behold, A New Marketing Concept
Sep 25, 2006 Michael BritoIf I remember correctly, we should have learned about the 4P’s of marketing in undergrad: Product, Place, Price and Promotion. If not, you dig up one of your old marketing text books, blow off the dust and read about it there. The 6 C’s of marketing, however, is a not a concept that replaces the 4’Ps; rather, it just expands on the promotion element and provides a more granular approach to consumer marketing.
The article I wrote is an excerpt from an assignment in a marketing class earlier this year. The assignment was to develop a new marketing concept that uses the 4′Ps as the cornerstone. They are as follows:
- Customer
- Consistency
- Creativity
- Culture
- Communication
- Change
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September 28th, 2006 at 1:38 am
What about adding content as the 7th C?
Content in terms of white papers, thought pieces, blog posts, rich media, etc. I believe it's the content that makes or breaks your marketing messages. If it's good content, it will travel across the Internet without much effort (in the form of Social Media).
thoughts?
- K
October 2nd, 2006 at 12:33 am
You are exactly right. Content is what makes the web so interesting. Thank you for your insight.