Behold, A New Marketing Concept

Sep
25

If I remember correctly, we should have learned about the 4P’s of marketing in undergrad: Product, Place, Price and Promotion. If not, you dig up one of your old marketing text books, blow off the dust and read about it there. The 6 C’s of marketing, however, is a not a concept that replaces the 4’Ps; rather, it just expands on the promotion element and provides a more granular approach to consumer marketing.

The article I wrote is an excerpt from an assignment in a marketing class earlier this year. The assignment was to develop a new marketing concept that uses the 4′Ps as the cornerstone. They are as follows:

Customer
Consistency
Creativity
Culture
Communication
Change

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Author: Michael Brito

Michael Brito is a Vice President of Social Media at Edelman Digital. All thoughts and opinions on this blog are his own and do not necessarily reflect those of his employer or clients; neither past or present. Feel free to follow him on Twitter or subscribe to this blog.

Michael Brito

You are exactly right. Content is what makes the web so interesting. Thank you for your insight.

Kalison Cook

What about adding content as the 7th C?

Content in terms of white papers, thought pieces, blog posts, rich media, etc. I believe it's the content that makes or breaks your marketing messages. If it's good content, it will travel across the Internet without much effort (in the form of Social Media).

thoughts?

- K