It’s no mystery why consumers’ attention span for advertising is decreasing; and their consumption of media has become increasingly fragmented across every marketing channel.  The reason is that consumers are bombarded daily with thousands of messages by advertisers; and they are learning to filter out the messages that are not relevant. For example, the last time I heard a mortgage related advertisement on the radio was when I was in the process of refinancing my home.  Since then, I haven’t heard any; and that doesn’t necessarily mean that there isn’t any mortgage advertising either. I just filter them out.

Any where there is available real-estate (urinal, taxi cab, billboard, online banner, etc.); an advertiser will try to capture the attention of the consumer and communicate their message. This is why it is imperative to have a successful integrated marketing campaign for your small business. It’s a way to ensure that you are reaching your target consumer in place where they frequent.

Click here to read more about the importance of Integrated Marketing.

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