Social Media Blog by Michael Brito
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If I remember correctly, we should have learned about the 4P’s of marketing in undergrad: Product, Place, Price and Promotion. If not, you dig up one of your old marketing text books, blow off the dust and read about it there. The 6 C’s of marketing, however, is a not a concept that replaces the 4’Ps; rather, it just expands on the promotion element and provides a more granular approach to consumer marketing.
The article I wrote is an excerpt from an assignment in a marketing class earlier this year. The assignment was to develop a new marketing concept that uses the 4′Ps as the cornerstone. They are as follows:
Customer
Consistency
Creativity
Culture
Communication
Change
Technorati Tags: integrated marketing, marketing, marketing strategies, marketing communications, advertising, advertising strategy
Again, old topic but thought I would elaborate anyway. Search engine marketing is in a period of hyper growth in the marketplace. According to a recent quote (can’t remember from whom) I heard at the Search Engine Strategies Conference in San Jose, the growth of paid search rose 38% from 2005 to 2006; and in 2009 will become over a $10 billion industry. Keeping these statistics in mind, it is imperative for marketers to take paid search serious, include it in their marketing strategy and find ways to integrate search with other demand generation and/or direct marketing initiatives.
Some common examples include integrating search with any upcoming news releases. If your company is releasing a new product, service or initiative, it would be wise to ensure that you have a search campaign ready to go so when consumers read the news release and search for that particular term, you are ready [...]
It’s no mystery why consumers’ attention span for advertising is decreasing; and their consumption of media has become increasingly fragmented across every marketing channel. The reason is that consumers are bombarded daily with thousands of messages by advertisers; and they are learning to filter out the messages that are not relevant. For example, the last time I heard a mortgage related advertisement on the radio was when I was in the process of refinancing my home. Since then, I haven’t heard any; and that doesn’t necessarily mean that there isn’t any mortgage advertising either. I just filter them out.
Any where there is available real-estate (urinal, taxi cab, billboard, online banner, etc.); an advertiser will try to capture the attention of the consumer and communicate their message. This is why it is imperative to have a successful integrated marketing campaign for your small business. It’s a way to ensure that you [...]
A great article today, written by Lee Odden, presents some additional information on what has been referred to as Social Media Optimization. In the article, Lee explains that SMO will not replace SEO (Search Engine Optimization); but rather provide additional channels for marketers to reach their target consumers, essentially for free.
Technorati Tags: social media optimization, smo, socialmediaoptimization
As I mentioned in a previous post, article marketing is NOT writing an effortless article (or buying one), submitting it to thousands of article directories and driving traffic to a generic page infested with Google Ad Sense. When creating an article marketing strategy, time should be spent writing an article that has value and/or satisfies a particular need. The title, probably the most important aspect of the article itself, should be written as bait to draw the attention of potential readers.
The biggest no-no in executing an article marketing strategy is to post the same article on your blog that you do in a directory. Not only is this considered duplicate content but its proven to be a horrible customer experience. As a user, the last thing I want to do after reading an article somewhere is click through to the blog and see the same exact article.
What I normally do [...]
Thanks to Lee Odden’s post this morning, he made me aware that there are several new web 2.0 sites, similar to Digg, arising in the market place that seem to be very useful. It’s no surprise that these sites will continue to grow at an exponential rate as Social Media dominates the online space. Here are the sites: http://www.searchnsniff.com/, http://www.marktd.com/, http://www.pligg.com/, http://battellemedia.com/searchmob/
Technorati Tags: web2.0, digg, social media, social media optimization, smo, online marketing
The question often arises for many marketers whether or not to bid on branded terms, especially if they already rank number one in the natural search results. While this argument may hold some ground on the surface, bidding on brand related terms enables marketers to occupy more search engine real estate and have greater control over the brand messaging.
Trust and credibility are also factors to consider. When a consumer searches for a branded term, and other search results are returned (perhaps retailers or affiliates), a customer can loose trust in that brand; and the company image loses credibility.
In my opinion, brand related terms are the most valuable terms in any search campaign. They are the most likely to attract the highest levels of relevant traffic because consumers are already interested in the company’s value proposition. The result is higher conversion rates and a more positive customer experience.
Okay, I know this [...]
