Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

If I remember correctly, we should have learned about the 4P’s of marketing in undergrad: Product, Place, Price and Promotion. If not, you dig up one of your old marketing text books, blow off the dust and read about it there.  The 6 C’s of marketing, however, is a not a concept that replaces the […]

Again, old topic but thought I would elaborate anyway. Search engine marketing is in a period of hyper growth in the marketplace. According to a recent quote (can’t remember from whom) I heard at the Search Engine Strategies Conference in San Jose, the growth of paid search rose 38% from 2005 to 2006; and in […]

It’s no mystery why consumers’ attention span for advertising is decreasing; and their consumption of media has become increasingly fragmented across every marketing channel.  The reason is that consumers are bombarded daily with thousands of messages by advertisers; and they are learning to filter out the messages that are not relevant. For example, the last […]

A great article today, written by Lee Odden, presents some additional information on what has been referred to as Social Media Optimization. In the article, Lee explains that SMO will not replace SEO (Search Engine Optimization); but rather provide additional channels for marketers to reach their target consumers, essentially for free. 
Technorati Tags: social media optimization, smo, […]

As I mentioned in a previous post, article marketing is NOT writing an effortless article (or buying one), submitting it to thousands of article directories and driving traffic to a generic page infested with Google Ad Sense.  When creating an article marketing strategy, time should be spent writing an article that has value and/or satisfies […]

Thanks to Lee Odden’s post this morning, he made me aware that there are several new web 2.0 sites, similar to Digg, arising in the market place that seem to be very useful.  It’s no surprise that these sites will continue to grow at an exponential rate as Social Media dominates the online space.  Here […]

The question often arises for many marketers whether or not to bid on branded terms, especially if they already rank number one in the natural search results.  While this argument may hold some ground on the surface, bidding on brand related terms enables marketers to occupy more search engine real estate and have greater control […]