Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
Social Media Optimization (SMO) is a concept defined by Rohit Bhargava of Ogilvy Public Relations Worldwide. The concept of SMO makes perfect sense with the emergence (in some cases, domination) of social media sites like myspace, digg, del.icio.us and youtube. Basically, SMO is about implementing changes to a site (or blog) so that others can easily link to it, tag it, post a comment to it; and then submit it to social bookmarking sites. The result is more visibility in the above mentioned websites, more exposure on Technorati, inbound links, an increase in targeted traffic. The key, however, is having valuable content that “engages” others.
Technorati Tags: social media optimization, smo, socialmediaoptimization
I just read that Danny is leaving searchenginewatch.com and will no longer be hosting the search engine strategy conference. Too bad. Here is the article straight from his blog.
Technorati Tags: Danny Sullivan, ses, search engine watch, search engine strategies
