Aug
29

Social Media Optimization (SMO): A New Marketing Phenomenon

Social Media Optimization (SMO) is a concept defined by Rohit Bhargava of Ogilvy Public Relations Worldwide. The concept of SMO makes perfect sense with the emergence (in some cases, domination) of social media sites like myspace, digg, del.icio.us and youtube. Basically, SMO is about implementing changes to a site (or blog) so that others can easily link to it, tag it, post a comment to it; and then submit it to social bookmarking sites. The result is more visibility in the above mentioned websites, more exposure on Technorati, inbound links, an increase in targeted traffic. The key, however, is having valuable content that “engages” others.
Technorati Tags: social media optimization, smo, socialmediaoptimization

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Aug
29

Danny Sullivan Leaving Search Engine Watch

Posted by Michael Brito

I just read that Danny is leaving searchenginewatch.com and will no longer be hosting the search engine strategy conference. Too bad. Here is the article straight from his blog.
Technorati Tags: Danny Sullivan, ses, search engine watch, search engine strategies

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