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Great Tips to Boost Your Online Conversion Rates

I recently wrote an article about website conversion because after years of online shopping and browsing the internet, I am tired of seeing horrible websites that look as if they were put together by some template builder from Homestead (no offense if you have one); with no thought or strategy on how they were going to convert me (a website visitor) into a profitable customer. 

The following points are discussed in my article, Practical Tips for Converting Visitors into Customers:

  1. Persuasive Copy Writing
  2. Know Your Metrics
  3. Improve Your Navigation
  4. Call To Action
  5. Reduce Download Speed
  6. Substance Over Style
  7. Recapture Lost Sales
  8. Content

Technorati Tags: web strategy, online marketing, internet marketing, conversion rates

About the author

Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own. Feel free to follow him on Twitter, subscribe to this blog or read some more of his content on Social Business News.