Great Tips to Boost Your Online Conversion Rates
Aug 27, 2006 Michael BritoI recently wrote an article about website conversion because after years of online shopping and browsing the internet, I am tired of seeing horrible websites that look as if they were put together by some template builder from Homestead (no offense if you have one); with no thought or strategy on how they were going to convert me (a website visitor) into a profitable customer.
The following points are discussed in my article, Practical Tips for Converting Visitors into Customers:
- Persuasive Copy Writing
- Know Your Metrics
- Improve Your Navigation
- Call To Action
- Reduce Download Speed
- Substance Over Style
- Recapture Lost Sales
- Content
Technorati Tags: web strategy, online marketing, internet marketing, conversion rates
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December 21st, 2006 at 12:01 am
[...] Validation is a process of rationalizing a purchase in order to alleviate buyer’s remorse. We all do it. Online Marketers must provide specific information that will help the visitor develop this rationale in order to convert them into a customer. This requires a strong presentation of the hard facts about the product all throughout out the shopping cart checkout experience. The hard facts are specific product attributes, comprising specifications, price; or anything that differentiates you from your competitors such as 24/7 Customer Support, 30-Day Money Back Guarantee, etc. Customer testimonials are also effective. [...]