I have read several reviews about article marketing and how it’s not an effective marketing tool. In some cases, I would agree. Article marketing doesn’t mean writing an effortless (or half a$$) article, paying a distribution service to submit it to several hundred directories; and then driving the user to Google Adsense page.  What is does involve is writing an article that has value to those who read it; and then submitting the article to directories that have good reputations like Buzzle, Article Dashboard, Ezine Articles, Marketing Profs, Web Pro News to name a few.  If the article does provide value to its readers, I can guarantee that it will get syndicated across the web in various forums, blogs, websites and opt-in newsletters; and it will create a viral market effect that will yield great results.

Article marketing is only one strategy that should be used in conjunction with other strategies as a part of your overall marketing mix.  If you would like to learn more about article marketing, I recently wrote an article called, “The Low Down on Article Marketing“. Enjoy.

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