http://www.britopian.com/2006/08/18/article-about-converting-sales-leads/ Social Media Blog written by Michael Brito. Tue, 07 Feb 2012 20:58:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.britopian.com/2006/08/18/article-about-converting-sales-leads/#comment-16 Michael Stelzner Sat, 19 Aug 2006 16:05:44 +0000 http://www.britopian.com/blog/2006/08/18/article-about-converting-sales-leads/#comment-16 This is a good topic. I just covered this on my blog. When it comes to white papers, I feel you should include the first few pages and then include form so you can capture the lead. However, a new strategy is pre-conversion segmentation. Check out this description of it: http://www.writingwhitepapers.com/blog/2006/08/18/funnel-folks-before-the-form-new-lead-generation-strategy/ This is a good topic. I just covered this on my blog. When it comes to white papers, I feel you should include the first few pages and then include form so you can capture the lead. However, a new strategy is pre-conversion segmentation. Check out this description of it: http://www.writingwhitepapers.com/blog/2006/08/18/funnel-folks-before-the-form-new-lead-generation-strategy/

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