Google Debunks Click Fraud Audit Firms at SES
Aug 17, 2006 Michael BritoI was recently at SES last week in San Jose and attended a click fraud session with representatives from Google, Yahoo, Ask, Click Forensics, Click Tracks and a few others.
From the beginning, the gloves were off between one of Google’s Product Manager’s Shuman Ghosemajumder and the third party click fraud auditing firms.
To make a long story short, Google released a report that they claim debunks the methodology (rather, the way some of the auditing firms count clicks). What irritated me and many others in the session was when Shuman said, “there are NO flaws in the way Google tracks click fraud — invalid clicks). It’s wasn’t just his words but his arrogant tone of voice. Here is a great article that explains in more detail.
Technorati Tags: ses, search engine strategies conference , click fraud
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August 18th, 2006 at 8:01 pm
I was there at the session too, and I don't think Google said that. I recall him saying that they hadn't found anything they could fix in their systems as a result of click fraud consultant reports, which is not the same thing. I think he was just pissed off that these guys have been making such basic mistakes and reporting clicks that didn't exist as fraud... that was pretty shocking to me too.
August 18th, 2006 at 8:09 pm
okay, I am pretty sure that Shuman said something very similar to that. I think everyone else was pissed too becuase they weren't forewarned about the report.
- M