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Google Debunks Click Fraud Audit Firms at SES

Google, Paid Search 17 Aug 2006
8 Comments

I was recently at SES last week in San Jose and attended a click fraud session with representatives from Google, Yahoo, Ask, Click Forensics, Click Tracks and a few others.

From the beginning, the gloves were off between one of Google’s Product Manager’s Shuman Ghosemajumder and the third party click fraud auditing firms.

To make a long story short, Google released a report that they claim debunks the methodology (rather, the way some of the auditing firms count clicks). What irritated me and many others in the session was when Shuman said, “there are NO flaws in the way Google tracks click fraud — invalid clicks). It’s wasn’t just his words but his arrogant tone of voice. Here is a great article that explains in more detail.

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Michael Brito

Michael Brito is a Senior Vice President of Social Business Planning at Edelman Digital. He helps his clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Prior to Edelman, Michael worked for Intel and Hewlett Packard in various social media marketing roles. Opinions posted here are his own. Feel free to follow him on Twitter, subscribe to this blog or read some more of his content on Social Business News.

  • Hedu

    I was there at the session too, and I don’t think Google said that. I recall him saying that they hadn’t found anything they could fix in their systems as a result of click fraud consultant reports, which is not the same thing. I think he was just pissed off that these guys have been making such basic mistakes and reporting clicks that didn’t exist as fraud… that was pretty shocking to me too.

  • Michael

    okay, I am pretty sure that Shuman said something very similar to that. I think everyone else was pissed too becuase they weren’t forewarned about the report.

    - M

  • Hedu

    I was there at the session too, and I don't think Google said that. I recall him saying that they hadn't found anything they could fix in their systems as a result of click fraud consultant reports, which is not the same thing. I think he was just pissed off that these guys have been making such basic mistakes and reporting clicks that didn't exist as fraud… that was pretty shocking to me too.

  • Hedu

    I was there at the session too, and I don't think Google said that. I recall him saying that they hadn't found anything they could fix in their systems as a result of click fraud consultant reports, which is not the same thing. I think he was just pissed off that these guys have been making such basic mistakes and reporting clicks that didn't exist as fraud… that was pretty shocking to me too.

  • Hedu

    I was there at the session too, and I don't think Google said that. I recall him saying that they hadn't found anything they could fix in their systems as a result of click fraud consultant reports, which is not the same thing. I think he was just pissed off that these guys have been making such basic mistakes and reporting clicks that didn't exist as fraud… that was pretty shocking to me too.

  • Hedu

    I was there at the session too, and I don't think Google said that. I recall him saying that they hadn't found anything they could fix in their systems as a result of click fraud consultant reports, which is not the same thing. I think he was just pissed off that these guys have been making such basic mistakes and reporting clicks that didn't exist as fraud… that was pretty shocking to me too.

  • Hedu

    I was there at the session too, and I don't think Google said that. I recall him saying that they hadn't found anything they could fix in their systems as a result of click fraud consultant reports, which is not the same thing. I think he was just pissed off that these guys have been making such basic mistakes and reporting clicks that didn't exist as fraud… that was pretty shocking to me too.

  • Hedu

    I was there at the session too, and I don't think Google said that. I recall him saying that they hadn't found anything they could fix in their systems as a result of click fraud consultant reports, which is not the same thing. I think he was just pissed off that these guys have been making such basic mistakes and reporting clicks that didn't exist as fraud… that was pretty shocking to me too.

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