I was recently at SES last week in San Jose and attended a click fraud session with representatives from Google, Yahoo, Ask, Click Forensics, Click Tracks and a few others.

From the beginning, the gloves were off between one of Google’s Product Manager’s Shuman Ghosemajumder and the third party click fraud auditing firms.

To make a long story short, Google released a report that they claim debunks the methodology (rather, the way some of the auditing firms count clicks). What irritated me and many others in the session was when Shuman said, “there are NO flaws in the way Google tracks click fraud — invalid clicks). It’s wasn’t just his words but his arrogant tone of voice. Here is a great article that explains in more detail.

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