Social Media Blog: Conversational MarketingA blog that disects conversational marketing via social media.

Social Media Optimization (SMO) is a concept defined by Rohit Bhargava of Ogilvy Public Relations Worldwide.  The concept of SMO makes perfect sense with the emergence (in some cases, domination) of social media sites like myspace, digg, del.icio.us and youtube.  Basically, SMO is about implementing changes to a site (or blog) so that others can […]

I just read that Danny is leaving searchenginewatch.com and will no longer be hosting the search engine strategy conference. Too bad. Here is the article straight from his blog.
Technorati Tags: Danny Sullivan, ses, search engine watch, search engine strategies 

I recently wrote an article about website conversion because after years of online shopping and browsing the internet, I am tired of seeing horrible websites that look as if they were put together by some template builder from Homestead (no offense if you have one); with no thought or strategy on how they were going […]

I have read several reviews about article marketing and how it’s not an effective marketing tool. In some cases, I would agree. Article marketing doesn’t mean writing an effortless (or half a$$) article, paying a distribution service to submit it to several hundred directories; and then driving the user to Google Adsense page.  What is […]

I just read this article about BTB marketers having a hard time converting sales leads because they are requiring user registration before letting them have access to more content on their site (i.e. articles, white papers, etc.) Not sure how I feel about this; I mean, how else are they going to generate leads? If it’s a […]

As consumers are becoming savvier on the Internet, it is becoming more difficult for online marketers to increase/maintain their conversion rates.  A conversion rate can be defined as a relationship between website visitors and the actions considered to be a “conversion,” such as a sale, a download or a form submission.  This metric is often […]

I found this funny Google Dance Video on Youtube earlier today.  Too bad there isn’t one floating around from last year when there was a break dancing contest; and several Googlers falling down drunk. 
Technorati Tags: google dance video 
 

I was recently at SES last week in San Jose and attended a click fraud session with representatives from Google, Yahoo, Ask, Click Forensics, Click Tracks and a few others.
From the beginning, the gloves were off between one of Google’s Product Manager’s Shuman Ghosemajumder and the third party click fraud auditing firms.
To make a long story […]