Social Media Blog by Michael Brito
Insights into the social web & real
time community engagement
time community engagement
Social Media Optimization (SMO) is a concept defined by Rohit Bhargava of Ogilvy Public Relations Worldwide. The concept of SMO makes perfect sense with the emergence (in some cases, domination) of social media sites like myspace, digg, del.icio.us and youtube. Basically, SMO is about implementing changes to a site (or blog) so that others can easily link to it, tag it, post a comment to it; and then submit it to social bookmarking sites. The result is more visibility in the above mentioned websites, more exposure on Technorati, inbound links, an increase in targeted traffic. The key, however, is having valuable content that “engages” others.
Technorati Tags: social media optimization, smo, socialmediaoptimization
I just read that Danny is leaving searchenginewatch.com and will no longer be hosting the search engine strategy conference. Too bad. Here is the article straight from his blog.
Technorati Tags: Danny Sullivan, ses, search engine watch, search engine strategies
I recently wrote an article about website conversion because after years of online shopping and browsing the internet, I am tired of seeing horrible websites that look as if they were put together by some template builder from Homestead (no offense if you have one); with no thought or strategy on how they were going to convert me (a website visitor) into a profitable customer.
The following points are discussed in my article, Practical Tips for Converting Visitors into Customers:
Persuasive Copy Writing
Know Your Metrics
Improve Your Navigation
Call To Action
Reduce Download Speed
Substance Over Style
Recapture Lost Sales
Content
Technorati Tags: web strategy, online marketing, internet marketing, conversion rates
I have read several reviews about article marketing and how it’s not an effective marketing tool. In some cases, I would agree. Article marketing doesn’t mean writing an effortless (or half a$$) article, paying a distribution service to submit it to several hundred directories; and then driving the user to Google Adsense page. What is does involve is writing an article that has value to those who read it; and then submitting the article to directories that have good reputations like Buzzle, Article Dashboard, Ezine Articles, Marketing Profs, Web Pro News to name a few. If the article does provide value to its readers, I can guarantee that it will get syndicated across the web in various forums, blogs, websites and opt-in newsletters; and it will create a viral market effect that will yield great results.
Article marketing is only one strategy that should be used in conjunction with other strategies [...]
I just read this article about BTB marketers having a hard time converting sales leads because they are requiring user registration before letting them have access to more content on their site (i.e. articles, white papers, etc.) Not sure how I feel about this; I mean, how else are they going to generate leads? If it’s a white paper or some industry study, perhaps they offer some content for free (maybe a few chapters) and then ask for registration when visitors want full access to the report.
Technorati Tags: online conversion rate sales leads
As consumers are becoming savvier on the Internet, it is becoming more difficult for online marketers to increase/maintain their conversion rates. A conversion rate can be defined as a relationship between website visitors and the actions considered to be a “conversion,” such as a sale, a download or a form submission. This metric is often expressed as a percentage and is used to drive decision making for online marketing strategies. The following are some examples (still used today) that are sure to kill your online conversion rates:
Pop-Ups: I don’t know about you but even when I notice my Google Pop-Up blocker signaling that there is a pop up trying to infiltrate my browser, I immediately get turned off and hit the back button. I am amazed that with the saturation of pop-up blockers on the internet, marketers still insist on using this tired old technique.
Pop-Under: Although not as popular as [...]
I found this funny Google Dance Video on Youtube earlier today. Too bad there isn’t one floating around from last year when there was a break dancing contest; and several Googlers falling down drunk.
Technorati Tags: google dance video
I was recently at SES last week in San Jose and attended a click fraud session with representatives from Google, Yahoo, Ask, Click Forensics, Click Tracks and a few others.
From the beginning, the gloves were off between one of Google’s Product Manager’s Shuman Ghosemajumder and the third party click fraud auditing firms.
To make a long story short, Google released a report that they claim debunks the methodology (rather, the way some of the auditing firms count clicks). What irritated me and many others in the session was when Shuman said, “there are NO flaws in the way Google tracks click fraud — invalid clicks). It’s wasn’t just his words but his arrogant tone of voice. Here is a great article that explains in more detail.
Technorati Tags: ses, search engine strategies conference , click fraud
